February 15th 2015

Welcome adidas

These were the words that adidas’ CEO Herbert Hainer used to start a very special evening organized by the adidas Group. Many thousands of square feet of trade fair ground were used to host a total of 2,500 international staff, with tables and seating and a stage at the center for Herbert Heiner’s talk, which was to be projected onto giant 360-degree screens. It was the presentation of the day!

Herbert Heiner’s CEO presentation captivates all at adidas

As a leading presentation agency, we at EXPLAIN took on revising the CEO’s presentation. During the rehearsal we made some small changes and adapted it to the setting.

What we learned: »A presentation that persuades is good, a presentation that entertains is even better.« Hats off to Herbert Hainer’s excellent performance! It was a successful, top-class event.