August 1st 2017

The exclusive EXPLAIN event about the Future of Presenting

On June 29th 2017, EXPLAIN organized the first WOP (World of Presentations) in the Baden-Baden Theater, exclusively for 50 guests in a space that holds 500. Among the guests were customers, such as adidas, Porsche, and Daimler, who all took a one-hour trip into the future of presentations, together with EXPLAIN.

The Baden-Baden Theater was an excellent venue for this event because of its historical value. From Johann Strauss to the New Pop Festival – since its opening in 1862, numerous events have been held here. As a melting pot of classical and modern, the theater offered the right framework for our journey into the future of presentations.

After the getting to know you phase, accompanied by white wine and finger food, the WOP began.

Move people with presentations

VALUABLE IMPULSE of the experts

Sven Hager, CEO and founder of EXPLAIN, greeted the guests and told them what it was like to get up on the stage, step into the spotlight, and give the world your message.  To experience that indescribable feeling of moving people.  Taking them with you on a journey.  A journey that you create yourself.

This is precisely the core of EXPLAIN.  We believe that great presentations can move people.  There are many fantastic speakers that have shown the world just that.  From Martin Luther King to Steve Jobs to Bob Carey, who is fighting cancer by wearing a pink tutu.

But it’s not only people who are being moved – it’s also markets.  Because after all, markets are made up of people, not just numbers.  Within those markets, customers can be won over, as Apple did in the IT industry.  New partners can be acquired, which then opens up new markets, and investors can be convinced.

People also move companies.  Because, again, companies are made up of people.  Company leaders know that you don’t need any old employee – you need the best.  But how do you reach them and convince them of your company’s worth?  Presentations are also an important factor here and can not only enrich a company’s communication culture, but could re-invent it from the ground up!

When you want to move people, you should take note of one elementary point, which is the value that it brings to your audience, adds Marco Ruess, Head of Consulting Creativity at EXPLAIN.  Naturally, it’s about your own passion, which you want to awaken in your listeners.

And it’s also about leaving tracks in their souls.


Jonas Keller, CEO of EXPLAIN, gave us insights into his personal leadership culture, which is now inspiring companies beyond the borders of EXPLAIN. Presenting as an instrument of leadership.  For him, presentations are more than purely a PowerPoint, they are an instrument to acquire and motivate employees.  How can you explain critical topics to your staff understandably?  How can I clarify management decisions.  How do I reach the trainees exactly the same way I reach management?

How to win clients

Presentations are as vital to a company as the use of ballpoint pens. Florian Bernard,   Client Director at EXPLAIN, shows us how to sell our products and services using them.  Presentations are daily tools for every sales representative.  And nobody knows how to sell their products like the salesmen themselves.  Why then are these presentations mostly created by a different department, instead of being developed directly with the people who will be using them later?

The Principle of Presentoric

EXPLAIN is convinced that great presentations move people.  But what exactly is a great presentation?  You need meaningful content, an impressive speaker and slides that are enriching slides that are tailor-made to the audience.  The EXPLAIN experts can supply helpful inspiration in all three areas, conceptualized and always being improved on through 13 years of experience.

Content matters

What added value does my presentation bring to my audience?  That is the question posed by Mara Gerstner, Head of Concept at EXPLAIN, to every person who steps on stage.  Simply because this space is not for blind self-glorification – instead it’s all about the message and the audience.  You have to recognize their needs, their possible fears and prejudices.  That’s the only way to get your message across.  Because if you can’t offer any added value, your competitors surely will.

Next Generation speakers

The reach of every presentation has changed.  Where a few years ago, you needed an entire film crew to record the words of the CEO for the staff and for posterity, nowadays anyone with a cell-phone can do exactly that, making the speech accessible to the masses.

And the masses will judge it.  Not only the content – it’s the speaker who mostly gets judged, explains Kailey Peng, EXPLAIN Presentation Coach. Speakers are really vulnerable in stage these days, because there are so many examples of good and bad presentations available online through social media.

This new craze for mass assessment is a special challenge – and the stage is a new opportunity!

Design sells

The importance of packaging and design is clear to every teenager these days – just look at Apple products!   David Braganca, Head of Design at EXPLAIN, demonstrates exactly how important aesthetics are for presentations, too, using examples from clients.

The functionality of every slide is a given in any presentation.  What should be on a slide?  Does the graphic really visualize my point? Can my audience follow me or are they confused?  How well do these slides work?

Company and sales presentations are often the first contact a (potential) customer has with the company. David Braganca raised many questions. Why do so many sales presentations look like brochures from 20 years ago?  Why haven’t the designs been brought up to date or even improved on?  Questions that need to be answered for the future of the presentation.

Would you like to know how you can change your communication culture using presentations?  Then make an appointment with us or we’ll see you at the next WOP!