EnBW Energie Baden-Württemberg AG is a Karlsruhe-based electricity supplier, listed on the stock exchange. According to E.ON and RWE, the company is the third largest energy company in Germany. In these changing times, it needs a reliable partner.
EXPLAIN has been by their side since 2011. During this time, we have been able to support them in over 30 projects; to motivate employees, to acquire customers and to convince partners. We helped to focus their energy and use it in a targeted way.
The world of EnBW in 12 slides
Distinguish yourself from the competition
How to convince people?
Energy suppliers usually differentiate themselves from the competition with their prices. However, service-specific characteristics such as a long-term partnership can also be important in the market. The first contact that a salesperson has with customers is a personal appointment. Here, the company, its innovations, services, and prices are presented. These appointments are usually quite short and the salespeople have only a couple of minutes to show off the company and sign the customer. A unique presentation can turn that first serve into match point.